What Should The Traditional Beverage Brand, Iichiko, Do To Defend Its Market Share Vis A Vis Foreign Competitor

Saturday July 23, 2022

What should the traditional beverage brand, Iichiko, do to defend its market share vis a vis foreign competitor?
How would you revitalize the Iichko brand? Do not design advertisements, instead make recommendation about the positioning and brand associations, brand messaging, brand element adjustments.

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