What can firms do to manage strategic alliances in ways that increase their probability of success?Identify reasons why a person would be interested in being ethical, and classify those reasons in terms of whether they represent moral motivation or economic motivation. 4. Think about the television programs and films youve seen recently that depicted business in some way. How were business and business people portrayed? Is there anything business could or should do to improve its media image? Some businesses try to stay out of the limelight. Why might that be? What do you thinK of that strategy?