# The executives at CBC want to see how they are doing in ratings against the othe

Sunday July 17, 2022

The executives at CBC want to see how they are doing in ratings against the other networks and howthe ratings will continue to change in the upcoming months. They also want to know if hiring starsmakes a difference and the impact of fact based programming compared to hiring stars. You willcreate a PowerPoint presentation to answer the questions below. Remember that your audience isthe management of CBC: Make sure your presentation is professional and provides sufficientexplanation.1. Descriptive statistics:What is the average rating for all CBC movies? How about ABN movies and BBS moviesInclude a table that shows the average and the other descriptive statistics for the ratings of thethree networks (one column for each network). Comment on which network is doing best andwhat you learn from the other key metrics in the table.2. Charting:Create a line graph of the monthly average ratings for CBC for the year. Note that there aremultiple ratings data for the months; you will need to calculate an average for each month andthen plot the averages. After you create the graph fit a linear trend line displaying the formulaand the r-squared. Explain to the executives if you can use this time series data to forecast theratings of upcoming months. How accurate can you expect this forecast to be3. Hypothesis testing :Should the CBC hire stars for their movies? To answer this question run a hypothesis test tosee if there is a significant difference between the ratings of movies with stars vs. movieswithout stars. Use the data for CBC movies only. Use 95% confidence. Explain your answer-do not simply say yes or no without referring to the relevant figures. Unit 6 [GB513: Business Analytics]
4. Regression:CBC Management has several questions: Which has more impact on a movie s rating: that it isfact based or that it has one star? How much does each of these factors change the ratingsDo you expect a fact based movie that does not have any stars to get better ratings than afiction movie with one star? Run a multiple regression where the dependent variable is ratingsand the independent variables are star and fact. Use data from all networks not just CBCmovies. How well does this regression analysis explain the ratings?

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