– Thesis Paper (please refer to the Thesis Guidelines)
– Research Questions: Why is social media becoming increasingly important in the healthcare industry? How can social media transform Healthcare in the United Arab Emirates? (hypotheses can be built around how social media can affect: 1. Service Quality, 2. Revenue, 3. Patient Loyalty)
– Literature Review is to explore social media and healthcare globally (sources are provided) whereas the thesis body is to focus on the UAE market.
– Main areas to explore in social media: Marketing, Customer Service Support, Patient Education, Patient/ Organisation Relationship, Health Awareness, Research & Knowledge translation, Fundraising etc.