As your textbook author states on page 59, â€œOne of the first rules of innovation is that you must decide how your organization is going to play the innovation game.â€
They have also suggested that innovation strategies can fall into two categories:
1. Playing to Win (PTW), or
2. Playing Not to Lose (PNTL)
Explain when each strategy is appropriate for companies that put emphasis in innovation as a driving company value.
How should an organization go about choosing an innovation strategy?
As a follow-up, what value does an organization receive from outsourcing for some of its innovation and creativity activities?
Finally, what roles does leadership play in nurturing and directing organizational innovation?
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Category: Business and Management