Explain What is Meant By Multi Attribute Analysis Or Factors In Purchase Decision Making

Thursday July 7, 2022

Explain what we mean by multi attribute analysis or factors in purchase decision making. To help you do this, use the example that when we buy a car we may consider the attributes of speed, paint quality, and seating capacity. Now explain how using prospect theory on each attribute we may have ‘perceived gains and losses’ with respect to our expectations or ‘reference levels’ for each attribute.


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