Distinguish clearly between marketing strategy and a marketing mix. Provide at least 2 examples of real life companies each for marketing strategy and marketing mix. Also explain how target marketing is different from mass marketing. How does target marketing applies to marketing strategy and marketing mix. Provide lots of examples. write a short paragraph about it.
c. Distinguish between an attractive opportunity and a breakthrough opportunity. Give examples. Comment on Four basic types of opportunities Ansoffs product – market expansion grid. Give examples of each of these opportunities. write a short paragraph about it.
d. How does Market Segmentation define possible target markets? Illustrate a best practice to segmenting product markets. Provide lots of examples. write a short paragraph about it.
e. What is Positioning? What is USP? Do you think that these two are related why and how? Explain with examples. Explain with examples, how positioning analysis can help a marketing manager identify target market opportunities.write a short paragraph about it.