How Social Media Has Changed The Way Companies And Consumers Interact

Wednesday December 22, 2021

How social media has changed the way companies and consumers interact and how online social networking magnifies the impact of word of mouth communication. What is WOM and how can it be more powerful than advertising. As more people enter virtual worlds, family decision making research may have to include our virtual parents and children as well. Do you agree ? Take a clear position. Justify your answer with example.

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