Describe how brand differs from a product.
Explain what brand equity is, in your own words. In your explanation, provide an example of a brand that has strong brand equity.
Identify two brands that are on the endangered species list and for each: 1) analyze reasons for the problems, and 2) suggest prescriptive marketing measures. Appropriate brands might include Wise potato chips, Oldsmobile cars, Tang (drink), LifeSavers roll candy, or J.C. Penney.