Describe How Brand Differs From A Product

Monday December 20, 2021

Describe how brand differs from a product.

Explain what brand equity is, in your own words. In your explanation, provide an example of a brand that has strong brand equity.

Identify two brands that are on the endangered species list and for each: 1) analyze reasons for the problems, and 2) suggest prescriptive marketing measures. Appropriate brands might include Wise potato chips, Oldsmobile cars, Tang (drink), LifeSavers roll candy, or J.C. Penney.


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